For the fashion-enthusiasts brother-sister duo, who always liked to make an entrance dressed in crisp and trendy clothing, who would go to an 11 PM movie show decked up in pants and boots, it was only a matter of time before they combined their love for fashion and their decade-long experience in ecommerce industry to launch their private fashion label – Runwayin.
Here's the Story:........
Vibhuti: So, I have always been crazy about clothes and fashion. I like everything from ruffles to prints to patterns to stripes. I love colorful clothes and monochrome trends. I drool over floral prints. I can’t resist anything and everything that’s new in trend.
Varun: I have been in the ecommerce industry since 2009 and have witnessed an exponential growth in terms of online sales and customers. Ecommerce is the next big wave. Ecommerce will be a milestone in the economic journey of our country. Now, why I chose fashion and apparels? Because Apparels is the second-most sought after product in ecommerce segment. There has been a growth of (…utters some numbers) in the last (…again some numbers).
Vibhuti: I love dressing up whether to work or dinner or party or outing. But I realized that though I was spending six days in a week in office (yes, we work six days, no need to get alarmed), I really didn’t have much in terms of formal wear apart from plain shirts and straight pants. During my shopping visits (which are quite frequent ;)) (Varun rolls his eyes), I found that most products were either too-sheer, too short, too boring or just not apt for work.
Varun: We have been studying the gap in the availability of Smart and Functional work-wear for women on online channels. Our analysis show that quite a huge number of women are looking for Formals and Smart Casuals for office wardrobe and given the constraint of time and convenience (and obviously parking space), quite a few of them prefer to shop online. Now, even the online market is saturated with similar designs in similar fabrics which can sometime be not-so-premium looking. Hence, we realized that there is a need for good quality, trendy and versatile office wear for all the fashion-enthusiasts out there.
Hence, the idea of Runwayin – a work-wear centric apparel brand for women came into being. We plan to innovate and constantly bring fresh styles and silhouettes to our collection. We would love to be the one-stop shop for Work Closet needs of the Millenia Woman.
Runwayin is committed to supporting causes and contributing to the Nation and the Environment in which it prospers. We, at Runwayin, are closely associated with Isha Foundation. A fixed percentage from every sale proceed at Runwayin is forwarded to different projects at Isha Foundation.
About Isha Foundation
Isha Foundation is a volunteer-based, non-profit organization founded by Sadhguru. Isha works towards projects for mental and physical well-being of individuals, preservation of environment, education of poor children, counselling to farmers, to name a few. Isha holds a consultative status with the United Nations Economic and Social Council. The Foundation is headquartered at Isha Yoga Center, Coimbatore Here’s a list of few projects by Isha Foundation
• Action for Rural Rejuvenation
• Project Green Hands
• Isha Vidhya
• Cauvery Calling
• Rally For Rivers