OUR FOUNDERS

For the fashion-enthusiasts brother-sister duo, who always liked to make an entrance dressed in crisp and trendy clothing, who would go to an 11 PM movie show decked up in pants and boots, it was only a matter of time before they combined their love for fashion and their decade-long experience in ecommerce industry to launch their private fashion label – Runwayin.


OUR PHILOSOPHY

Runwayin was conceptualized keeping in mind the need for functional and chic work-wear for the Modern Indian Woman who likes to hustle between meetings, lunch dates, site visits and boardroom discussions.

We understand the significance of versatility and comfort in the lives of women. Our collection compliments the confidence and spark of our customers.

We offer clothes in luxury fabrics with an eye to small functional details and create silhouettes which are flattering to all shapes and sizes. Our specially curated collection is perfect for nine to wine schedules. We believe a woman can transform every place into her runway and write her own style stories every day. So, while you are at home, work or play, our assortment of formal wear will keep you comfortable and effortlessly stylish.


WHY RUNWAYIN

Our Designing Team has devised a Sizing Algorithm after extensive R&D on Indian Bodies and identifying commonalities and uniqueness of shapes and sizes by measuring more than 1000+ women across the country. The R&D has helped us create new sizes, which are better suited to the Indian silhouette. Every garment in our collection is tested for fitting on various bodies, wear and tear, fabric feel on skin for 3 months before it becomes a part of our collection.

We understand the need for Work Wear Collection that exudes confidence, personality, comfort and a high-style quotient that fits effortlessly irrespective of your body type. We also understand the need for one avenue where all your demands for Business Formals and Semi-Formals in luxury fabrics and timeless designs can be fulfilled.

We, at Runwayin, hear you. We are here to provide you a platform where you can buy Smart and Effortless Work Wear for your nine-to-nine needs. Our garments are manufactured with intelligent and functional details like stretchable fabrics, no sheer tops, knee-to-calf length dresses, side pockets which are convenient to wear and in line with the latest trends. Our assortment includes clothes for Power-Dressing to Smart Business Casuals with an ideal blend of timeless designing and comfortable fabrics to make you feel confident and beautiful.

PRODUCTION PROCESS

Production Process

At Runwayin, it is our earnest mission to design and make clothes that are loved and appreciated by our customers. Thus, at every step of the process starting from conceptualization of designs followed by sourcing of fabrics and stitching and finishing, etc. attention is paid to tiniest of details and each piece is manufactured with utmost love and dedication.

Conceptualization of Design:  During the process of conceptualization, our designers ensure to make designs that can be worn by real women in everyday lives. Our designs flatter Indian body shapes. Our catalogue is thoughtfully created addressing concerns like sheer shirts and gaping buttons.   

Procurement of Fabric: Our sourcing team carefully picks fabrics with a focus on weather conditions in India, trending patterns and colours, silhouettes of our designs, softness on the skin, etc.

Quality Testing of Fabric: Each fabric thus sourced is put through an extensive quality check to test colour fastness, strength and softness. Our fabrics are pre-washed and pre-shrunk for a smoother experience on the skin.

Construction of the Garment: Our garments are sized as per the curated size chart which has been designed after conducting surveys to ascertain the body shapes and sizes of Indian Women. We have incorporated the valuable feedbacks provided by women on the size and fit issues and have tried to eliminate any such occurrence with our designs.

During the construction process, first, a silhouette of the garment is cut. Then the garment is meticulously cut and stitched by expert craftsmen using the latest equipment and machines.

Sampling:  For all the designs that make to our final catalogue, a sample is first manufactured to assess for fitting and feel of the fabric. Every sample is worn by real women to avoid any functional issues. Any gaps, if identified, are corrected at this stage.

Production of the Final Garment: Post sampling, our final pieces are fed in production. The produced garments are once again tested for quality and quantity.

Final Packaging: Lastly, the final pieces are gently ironed and folded and neatly packed in environment-friendly packaging. As a brand that truly believes in sustainability, we pack the pieces in tote bags which is made from organic fabrics and can be reused for your shopping errands.